Main Features Tool Email Marketing
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party programs Tool Email Marketing
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I would consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of communicating your own too. Tool Email Marketing
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this feature with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this function.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to seem more consistently and display more faithfully across email customers – however only using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the data you’re importing. If your list is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
But I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Tool Email Marketing
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably need to look at other products, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every and every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales team that it is coming back during the next few months, but if you think you are likely to want this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an overview of information in 1 place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information on a single dashboard (that you can then use to drill down to particulars ). Tool Email Marketing
A Great feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you create the sections – you essentially have to visit a’manage subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a dealership having a mailing list containing a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you’d just be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber however – this is not possible. You would have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore ultimately it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with a real person being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of utilizing it: Tool Email Marketing
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its kind out there, it is cheaper than many comparable solutions.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export functionality, with the choice to import a broad range of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It includes a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you can use both area contents and user activity (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike some competing products you do not need to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you have a little email database, several of these competing goods are better value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that you can send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you of course is to avail of its free trial. Tool Email Marketing