Main Features Tom Kulzer Aweber
Aweber provides you with the Following key features:
the ability to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Tom Kulzer Aweber
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details can be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: there are over 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Tom Kulzer Aweber
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you specify. In Aweber, this is called’Blog broadcasts’, though you can use this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works ok, but I think there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to seem more consistently and display more reliably across email clients – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions about how you collected the data you are importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the program of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Tom Kulzer Aweber
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side It’s very Straightforward To set up follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you think you are likely to want this operation desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, such as
the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting information on a single dashboard (which you can then use to drill down to particulars ). Tom Kulzer Aweber
A Great feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides a decent selection of integrations with other solutions. You will find over 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising choice for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you create the sections – you basically have to go to some’handle subscribers’ section, search for a number of readers and then save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a car dealer having a mailing list comprising a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to all those three groups. With Aweber however – this is not possible. You would need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to a real person being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Tom Kulzer Aweber
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the cheapest product of its type out there, it’s more affordable than several comparable solutions.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It’s good import performance, with the option to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It includes a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may enjoy is that all of features are available on all plans – unlike any competing products you don’t need to be on more costly plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you have a little email database, several of these competing goods are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters which you can send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Tom Kulzer Aweber