Description of Getresponse The Best Free Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: The Best Free Email Marketing Software
Import and host a mailing list and also capture data onto it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you you may wish to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it quite often (a fantastic thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received was excellent, and I haven’t had to wait too long to chat with an agent; the email support .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to that you get daily. The Best Free Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter you shipped and set them in a segment of readers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your emails, and time your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there is nothing to stop you designing your HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty straightforward to find a good beginning point for a template and edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be created in this region. The Best Free Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message from the business; a week later they could receive a discount deal for a number of your goods or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
finished transactions / targets
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to make a user journey which may be customised to the nth level.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and up. The Best Free Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which could simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 a month, however quite frustratingly, although the add-on allows you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the display is employed in either portrait or landscape style. The Best Free Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the need to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your website they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There is currently no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, when you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can do on the automation side is impressive. I am optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, particularly when you consider that you can connect it in with a built-in CRM tool (more about that in a minute ). The Best Free Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A double opt-in procedure is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing only email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I need ). The Best Free Email Marketing Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful instrument – it’s just that the execution of it could be somewhat better.
Additionally, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers it is possible to send to 1000. It would be useful if that could be raised a little, as it might help potential users try out the tool in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. The Best Free Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this functionality isn’t available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your own database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of mails per month to, you might find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on how many emails you send per month too. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – provide free account for users that have a small number of documents (but these do not offer the full range of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? The Best Free Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture types too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying for one or two decades of service are very generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully operational version of the.
You are able to test all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. The Best Free Email Marketing Software