Description of Getresponse The Best Email Marketing Software Of 2018
Getresponse is primarily an email marketing app Which Allows you to: The Best Email Marketing Software Of 2018
Import and host a mailing list and also capture data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it very frequently (a fantastic thing) but when I’ve I have discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received was excellent, and I haven’t had to wait too much time to talk to an agent; the email support less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get daily. The Best Email Marketing Software Of 2018
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you shipped and set them in a section of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it in your emails, and time your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided out of the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good beginning point for a template and edit it until you are delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this area. The Best Email Marketing Software Of 2018
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in your company; a week after they could receive a discount deal for some of your products or services; three weeks after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
finished trades / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user travel that may be customised to the nth degree.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ program and upward. The Best Email Marketing Software Of 2018
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse program (where the machine shows a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 a month, however quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse want one to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is used in either portrait or landscape mode. The Best Email Marketing Software Of 2018
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took with regard to that email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication in the contact’s history. There’s currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database and your webinar tool under the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially once you believe that you can link it in using a built-in CRM tool (more about that in a moment). The Best Email Marketing Software Of 2018
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important point to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but assuming it is accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A dual opt-in process is better for verifying the people subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing just email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I need ). The Best Email Marketing Software Of 2018
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain performance a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful instrument – it is just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to to 1000. It would be good if this could be increased a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on requirements (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. The Best Email Marketing Software Of 2018
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – that performance isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses onto your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database however on how many emails you send per month too. If you are delighted to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – offer completely free account for users with a few records (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? The Best Email Marketing Software Of 2018
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it’s what continues to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture forms too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your buck with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you receive when paying for a couple of years of service are very generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability statistics for person e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You are able to test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and in which they are displayed on your site.
CRM performance has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. The Best Email Marketing Software Of 2018