Description of Getresponse The Best Desktop Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: The Best Desktop Email Marketing Software
Import and host a mailing list and also capture data on it
create newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if phone service is a deal-breaker for you you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it very frequently (a fantastic thing) but once I have I have discovered it for a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was excellent, and I haven’t had to wait too long to talk to an agent; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made concerning the quality of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it boils down to that you get daily. The Best Desktop Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter you shipped and put them in a section of subscribers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your emails, and period your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see where they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there’s nothing to stop you designing your HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point to get a template and then edit it until you are happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements which could be created in this area. The Best Desktop Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message in the company; a week after they could get a discount deal for a number of your products or services; three weeks later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected preferences
completed trades / goals
changes in user data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you make a user travel which may be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ program and up. The Best Desktop Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, rather than simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, even though the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. The Best Desktop Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the need to export data to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your site that they finished a form on;
you can then send them a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of this communication from the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, when you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation side is impressive. I’m hopeful that this attribute gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For instance, among the primary webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in with a built in CRM tool (more about that in a minute ). The Best Desktop Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, however, we’re proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s term for this, but assuming it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in process is best for verifying the folks subscribing to your list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse to some growth-hacking tool called Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the pages I need ). The Best Desktop Email Marketing Software
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to 1000. It would be good if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. The Best Desktop Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – that performance isn’t available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your own database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an unlimited number of emails each month to, then you’ll find that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on how many emails you send per month too. If you’re happy to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer free account for users with a few records (but these do not supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? The Best Desktop Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that offers this’all round’ proposal, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made to the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying as much, if not more performance as them.
The reductions you get when paying for a couple of decades of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. The Best Desktop Email Marketing Software