Primary Capabilities Text Message Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Text Message Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Additionally, there’s no hoops to Go through to contact service – relevant phone number and email details may be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest sets of e-newsletters templates available: you will find more than 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of coding your own also. Text Message Autoresponder
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this is called’Blog broadcasts’, although you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this is a big time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer some questions about how you collected the data you’re importing. If your listing is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
For example, at Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Text Message Autoresponder
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very easy To install follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to should look at other products, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re going to want this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / information, such as
that the Increase of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to be able to acquire more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present most of their reporting data on one dashboard (which you can then use to drill down to specifics). Text Message Autoresponder
A Great feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Provides a decent selection of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing option for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for some readers and then save the search for a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a dealership with a mailing list comprising a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to all those three classes. With Aweber though – this isn’t possible. You would need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; therefore finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you can talk to an actual human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Text Message Autoresponder
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it is cheaper than several similar options.
It enables you to select whether to join people to your listing on a single or double click basis.
It’s good import functionality, with the option to import a broad assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and apps.
It includes an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both field contents and user activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may enjoy is that all attributes are available on all programs – unlike some competing goods you don’t need to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you’ve got a little email database, several of the competing products are better worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course is to avail of its free trial. Text Message Autoresponder