Description of Getresponse Text Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Text Email Marketing Software
Import and host a mailing list and capture data on it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it quite often (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). Some of those live chat support I have received was outstanding, and I haven’t needed to wait too much time to chat with a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to that you get daily. Text Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter you shipped and set them in a section of readers which you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your mails, and time your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click on one of your readers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to stop you simply designing your own HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty simple to locate a good starting point to get a template and edit it until you’re delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Text Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to your mailing list, they receive a welcome message in the business; a week later they can receive a discount deal for a number of your products or services; 3 weeks later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
finished trades / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth degree.
To get a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the pricier plans – the’Pro’ plan and up. Text Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on allows you to show an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Text Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site that they finished a form ;
you can then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of this communication in the contact’s history. There is currently no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can do on the automation side is remarkable. I’m optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For instance, among the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you believe you could connect it in with a built-in CRM tool (more about that in a moment). Text Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s word for this, but assuming it is true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of readers on your list. A dual opt-in process is better for verifying the people subscribing to your list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list containing only email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on particular devices or pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse to some growth-hacking tool called Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I want). Text Email Marketing Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and move them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a useful instrument – it’s only that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to 1000. It would be good if that could be increased a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Text Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that functionality is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of mails each month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on how many emails you send a month too. If you are happy to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a small number of records (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Text Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all round’ proposition, and it’s what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture types too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, if not more functionality as them.
The discounts you receive when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Text Email Marketing Software