Primary Features Text Autoresponder
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party programs Text Autoresponder
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat service.
Furthermore, there’s no magic to Proceed through to get support – relevant phone number and email details can be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest sets of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of communicating your own also. Text Autoresponder
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. In Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this function.
On the other hand, you will find quite Some of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works fine, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the data you are importing. If your listing is on the bigger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to determine what should be routed to whom and when (see previously ).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Text Autoresponder
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand It’s very easy To install follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the upcoming few months, but if you think you are likely to need this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
that the growth of lists over time
an Summary of sign up methods
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on a single dashboard (that you can then use to drill down to specifics). Text Autoresponder
A nice feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate selection of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising choice for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to reach the screen where you make the segments – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a dealership having a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to select the relevant segments and send the message to all those three groups. With Aweber however – this is not possible. You’d have to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind available, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you can speak with a real person being on a real phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Text Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than many similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It’s good export functionality, with the option to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that potential users may enjoy is that all features are available on all plans – unlike any competing goods you don’t need to be on more costly plans to unlock certain functionality.
That said, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you have a small email database, several of the competing products are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you of course is to avail of its free trial. Text Autoresponder