Main Capabilities Tear Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Tear Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Additionally, there’s no hoops to Go through to get service – relevant phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: you will find more than 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of coding your own also. Tear Autoresponder
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be called’Blog broadcasts’, although technically you can use this attribute with any content which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more reliably across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you collected the data you’re importing. If your list is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
For example, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Tear Autoresponder
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side It’s very easy To set up follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other goods, particularly Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either differing content or theme headers), send them to a sample of your information, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you believe you’re likely to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
that the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Seem to have the ability to get more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (which you can then use to drill down to particulars ). Tear Autoresponder
A Great feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with other solutions. There are over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as easily as Mailchimp (which seems to be the default’standard’ email advertising option for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You can create sections not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit some’manage subscribers’ section, search for some readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a car dealer having a mailing list containing a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to all those three classes. With Aweber however – that isn’t possible. You would need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the broadcast; therefore finally it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially critical for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to speak with a real person being on a real phone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Tear Autoresponder
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than several similar options.
It enables you to select whether to subscribe people to your list on a single or double click basis.
It’s good export performance, with the choice to import a broad range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may enjoy is that all features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you’ve got a little email database, several of these competing products are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Tear Autoresponder