Description of Getresponse Targeted Email Marketing
Getresponse is primarily an email Advertising program Which Allows you to: Targeted Email Marketing
Import and host a mailing list and capture data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer these two channels – if phone service is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve never needed to use it very often (a good thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received was outstanding, and I have not needed to wait too long to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of businesses, I anticipate it boils down to who you get daily. Targeted Email Marketing
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter that you sent and set them in a segment of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your mails, and time your future mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click one of your readers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good beginning point for a template and then edit it until you are happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be made in this area. Targeted Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message in your business; a week after they could get a discount deal for a number of your products or services; 3 months later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
finished transactions / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you make an individual travel that may be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ plan and up. Targeted Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Targeted Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication in the contact’s history. There’s currently no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could do on the automation aspect is impressive. I am hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. For instance, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key rivals, especially once you consider that you can link it in with a built-in CRM tool (more about that in a moment). Targeted Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, however, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s word for this, but supposing it’s accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the person signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and so the number of subscribers on your list. A dual opt-in procedure is best for verifying the folks subscribing to your record are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing only email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (that enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I want). Targeted Email Marketing
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and move them around an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a helpful tool – it is just that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to 1000. It would be useful if this could be raised a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Targeted Email Marketing
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not available at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a fairly high number of email addresses on your own database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on the number of emails you send a month too. If you are delighted to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users with a few records (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Targeted Email Marketing
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that offers this’all around’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying upfront for a couple of years of support are very generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can test all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Targeted Email Marketing