Description of Getresponse Swift Email Marketing
Getresponse is primarily an email marketing app Which Allows you to: Swift Email Marketing
Import and host a mailing list and capture data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have never needed to use it quite often (a good thing) but once I have I’ve discovered it to be a bit of a mixed bag (less of a good thing). A number of the live chat service I have received was excellent, and I have not needed to wait too much time to talk to an agent; the email support less so.
Some of the feedback I have from our readers will indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of companies, I expect it boils down to that you get on the day. Swift Email Marketing
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter that you shipped and set them in a segment of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your emails, and period your future mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to find a good starting point for a template and then edit it before you’re happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this region. Swift Email Marketing
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message from your business; a week after they could get a discount offer for some of your goods or services; 3 months after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
completed transactions / targets
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link etc..
This type of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual travel that can be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Guru’ program and up. Swift Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is employed in either portrait or landscape style. Swift Email Marketing
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add leads to it).
When I saw Getresponse lately introducing a new CRM feature into their plans I had been intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it could perform on the automation side is impressive. I am optimistic that this attribute gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive also compared to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you believe that you can connect it in using a built in CRM tool (more on this in a minute ). Swift Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the organization’s term for this, but supposing it is true, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something that I have not encountered on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in process is best for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the pages I need ). Swift Email Marketing
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance just a bit tricky at times).
One place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a useful tool – it is just that the execution of it could be rather better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to 1000. It would be useful if that could be raised a bit, as it would help potential users try out the tool in more’real world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Swift Email Marketing
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you are on a’Pro’ program or higher
Webinars – that performance is not available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a reasonably high number of email addresses on your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database but on how many emails you send a month also. If you’re delighted to set a limit on the number of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of documents (but these do not supply the full range of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Swift Email Marketing
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that delivers this’all around’ proposal, and it is what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying for one or two decades of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully functional version of this.
You can test all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Swift Email Marketing