Main Features Subscribe Me
Aweber provides you with the Following key attributes:
the ability to import / server an email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Subscribe Me
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be seen very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of coding your own too. Subscribe Me
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any material which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a big time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there’s definitely some massive space for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you collected the data you’re importing. If your listing is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
But I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its competitors here. Subscribe Me
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’okay’.
On the plus side It’s very easy To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably should appear at other products, particularly Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back during the next few months, but if you think you’re likely to want this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, such as
the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to be able to get more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting information on one dashboard (which you can then use to drill down to specifics). Subscribe Me
A Great feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with other solutions. You will find more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the sections – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a dealership with a mailing list containing a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an ideal world you would just be Able to choose the applicable segments and send the message to those 3 groups. With Aweber though – that isn’t possible. You would need to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the air; so finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you can talk to a real person being on a real phone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Subscribe Me
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options out there which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the cheapest product of its kind out there, it is cheaper than many similar solutions.
It lets you choose whether to join people to your list on a single or double opt-in basis.
It has good import functionality, together with the option to import a broad range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party applications and apps.
It includes an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both field contents and consumer action (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might like is that all attributes are available on all programs – unlike some competing products you don’t need to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we will see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you’ve got a small email database, a number of these competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Subscribe Me