Primary Capabilities Stream Send
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third party programs Stream Send
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details may be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the choice of communicating your own too. Stream Send
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you specify. In Aweber, this is called’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this can be a big time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite A few of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email clients – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer some questions regarding how you collected the data you’re importing. If your listing is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see above).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
By way of instance, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Stream Send
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand it is very easy To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to need to appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you believe you are likely to need this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other useful analytics / information, including
the growth of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to have the ability to get more of an overview of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (that you can then use to drill down to particulars ). Stream Send
A nice feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you also should not have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you make the segments – you essentially have to visit some’manage subscribers’ section, search for some readers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a car dealer having a mailing list containing a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to all those three groups. With Aweber though – this is not possible. You’d have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; therefore finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to speak with a real human being on an actual phone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made your mind up on whether this is the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Stream Send
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than many similar solutions.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the option to import a wide range of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It comes with an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may like is that all attributes are available on all programs – unlike any competing goods you do not need to be on more costly plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, a number of these competing products are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which you can send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Stream Send