Description of Getresponse Software Para Envio De Email Marketing Gratuito
Getresponse is primarily an email Advertising app Which Allows you to: Software Para Envio De Email Marketing Gratuito
Import and host a mailing list and also catch data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat service I’ve received was excellent, and I have not had to wait too long to chat with an agent; the email support less so.
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these types of businesses, I expect it often boils down to that you get daily. Software Para Envio De Email Marketing Gratuito
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you shipped and put them in a segment of readers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you can click on one of your readers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty simple to find a good beginning point for a template and then edit it until you’re happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Software Para Envio De Email Marketing Gratuito
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can set them up so that instantly after someone signals up to your mailing list, they get a welcome message from the business; a week after they can receive a discount deal for some of your goods or services; three weeks later they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
completed transactions / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to make an individual journey which can be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Software Para Envio De Email Marketing Gratuito
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are certainly a useful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Software Para Envio De Email Marketing Gratuito
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and back into your email marketing tool as a way to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your website they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication in the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have sent to your leads are not displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can perform on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in using a built-in CRM tool (more about that in a minute ). Software Para Envio De Email Marketing Gratuito
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but supposing it’s accurate, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in procedure is better for verifying the people subscribing to a record are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the webpages I want). Software Para Envio De Email Marketing Gratuito
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them about an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it is only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers you can send to 1000. It would be good if this could be raised a little, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Software Para Envio De Email Marketing Gratuito
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – this functionality isn’t available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses on your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database however on how many emails you send per month also. If you are delighted to limit the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users that have a small number of records (but these don’t offer the entire range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Software Para Envio De Email Marketing Gratuito
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that delivers this’all around’ proposition, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you receive when paying for one or two decades of service are very generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Software Para Envio De Email Marketing Gratuito