Description of Getresponse Software Para Envio De Email Marketing Gratis
Getresponse is primarily an email marketing app Which Allows you to: Software Para Envio De Email Marketing Gratis
Import and host a mailing list and catch data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key features to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two stations – if phone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it very often (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). Some of those live chat service I have received has been outstanding, and I have not had to wait too long to chat with a broker; the email support .
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of companies, I expect it often boils down to who you get daily. Software Para Envio De Email Marketing Gratis
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you shipped and set them in a section of readers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to find a good beginning point for a template and edit it before you are happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Software Para Envio De Email Marketing Gratis
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in your business; a week later they can get a discount deal for some of your products or services; three weeks after they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
completed trades / targets
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make an individual journey which can be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and up. Software Para Envio De Email Marketing Gratis
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that could only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it is definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 a month, however quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Software Para Envio De Email Marketing Gratis
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site they finished a form on;
you could then send them a automated email tailored to that pipeline stage a few days later;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of this communication in the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects are not displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and input the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could perform on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly once you consider you could connect it in with a built-in CRM tool (more about that in a minute ). Software Para Envio De Email Marketing Gratis
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of readers on your list. A double opt-in process is better for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list containing just real email addresses).
Now, the fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the pages I want). Software Para Envio De Email Marketing Gratis
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance a bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it is just that the implementation of it might be rather better.
Additionally, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to to 1000. It would be good if this could be increased a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Software Para Envio De Email Marketing Gratis
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – this performance isn’t available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses onto your own database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database however on the number of emails you send a month too. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free account for users that have a few documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Software Para Envio De Email Marketing Gratis
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all round’ proposition, and it’s what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying for one or two years of support are very generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully functional version of this.
You can try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Software Para Envio De Email Marketing Gratis