Description of Getresponse Software Envio De Email Marketing Gratis
Getresponse is primarily an email marketing program that allows you to: Software Envio De Email Marketing Gratis
Import and host a mailing list and also capture data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two stations – if phone service is a deal-breaker for you you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but when I’ve I have discovered it for a small mixed bag (less of a good thing). Some of the live chat service I’ve received has been outstanding, and I haven’t needed to wait too long to chat with an agent; the email service less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of companies, I anticipate it boils down to that you get daily. Software Envio De Email Marketing Gratis
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you sent and set them in a section of readers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your mails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you could click one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point for a template and edit it before you’re delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be created in this region. Software Envio De Email Marketing Gratis
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to a mailing list, they receive a welcome message from your company; a week later they can get a discount deal for some of your products or services; three weeks later they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
finished trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel which can be customised to the nth level.
To get a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Software Envio De Email Marketing Gratis
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, rather than simply directing individuals to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that most of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, but very frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Software Envio De Email Marketing Gratis
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site that they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and based on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the things it could perform on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive too by comparison to based webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly when you consider that you can link it in with a built-in CRM tool (more on this in a moment). Software Envio De Email Marketing Gratis
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the organization’s word for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is better for verifying the people subscribing to your record are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising only email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the webpages I want). Software Envio De Email Marketing Gratis
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality just a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a helpful tool – it’s only that the execution of it could be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Software Envio De Email Marketing Gratis
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ program or greater
Webinars – that functionality isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a reasonably high number of email addresses on your database.
By way of example, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of mails per month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on the number of emails you send per month too. If you’re delighted to set a limit on the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a few records (but these don’t supply the full range of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Software Envio De Email Marketing Gratis
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all around’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your buck with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst offering as much, or even more performance as them.
The reductions you get when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its site and providing deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Software Envio De Email Marketing Gratis