Description of Getresponse Software Email Marketing Gratuito
Getresponse is primarily an email marketing program that allows you to: Software Email Marketing Gratuito
Import and host a mailing list and capture data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you these two stations – if phone service is a deal-breaker for you you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but once I’ve I’ve found it to be a small mixed bag (less of a good thing). Some of those live chat support I’ve received has been outstanding, and I haven’t needed to wait too long to chat with an agent; the email support .
Some of the comments I have from our readers will indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to that you get daily. Software Email Marketing Gratuito
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you sent and set them in a section of readers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you can click on one of your readers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good starting point for a template and then edit it until you are delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be made in this region. Software Email Marketing Gratuito
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in your company; a week later they could get a discount deal for some of your goods or services; 3 months after they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected tastes
finished transactions / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual travel which can be customised to the nth level.
To get a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ plan and up. Software Email Marketing Gratuito
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Software Email Marketing Gratuito
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline period a few days later;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is currently no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And oddly, if you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation side is remarkable. I am hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, particularly when you believe that you can link it in using a built in CRM tool (more about this in a moment). Software Email Marketing Gratuito
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important thing to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something that I have not struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and so the number of subscribers on your list. A dual opt-in process is best for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list containing only real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I want). Software Email Marketing Gratuito
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
1 area I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the implementation of it could be somewhat better.
Also, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of subscribers you can send to to 1000. It would be useful if this could be increased a little, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, using accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Software Email Marketing Gratuito
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – this performance is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses on your database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of emails each month to, you might find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database but on the number of emails you send a month too. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users that have a few documents (but these do not offer the full range of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Software Email Marketing Gratuito
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that offers this’all round’ proposal, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying for one or two years of support are very generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Software Email Marketing Gratuito