Description of Getresponse Software De Email Marketing Gratis
Getresponse is primarily an email marketing app that allows you to: Software De Email Marketing Gratis
Import and host a mailing list and also capture data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer you both of these stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it quite frequently (a fantastic thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat service I have received was excellent, and I have not had to wait too much time to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these types of companies, I expect it often boils down to that you get daily. Software De Email Marketing Gratis
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter that you sent and put them in a section of subscribers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some monitoring code to your post-sales page on your website, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click on one of your readers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to find a good starting point to get a template and edit it before you are happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Software De Email Marketing Gratis
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in the business; a week after they could receive a discount deal for some of your goods or services; three months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
finished transactions / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This type of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make a user journey that can be customised to the nth level.
For a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and up. Software De Email Marketing Gratis
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a useful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, although the add-on allows you to show an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Software De Email Marketing Gratis
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your website that they finished a form ;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication in the contact’s history. There’s now no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you have sent to your leads are not displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it can perform on the automation side is impressive. I am hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database and your webinar tool under the same roof is very attractive.
The pricing is also very competitive too compared to established webinar solutions. For instance, among the primary webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in with a built-in CRM tool (more about this in a moment). Software De Email Marketing Gratis
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to take the organization’s term for this, but supposing it is true, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems utilizing the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in process is best for verifying that the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds quite fine — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and on the webpages I want). Software De Email Marketing Gratis
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a useful tool – it is only that the execution of it might be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to 1000. It would be useful if that could be raised a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Software De Email Marketing Gratis
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that functionality isn’t accessible at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, you’ll discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your own database but on the number of emails you send a month too. If you are happy to limit the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – provide free accounts for users with a few records (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Software De Email Marketing Gratis
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types too, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, if not more performance as them.
The reductions you get when paying for a couple of years of service are very generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can test all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your website.
CRM functionality has to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Software De Email Marketing Gratis