Introduction Social Media Marketing Email Templates
When I asked you to name an email Marketing tool, what could you say? Social Media Marketing Email Templates
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the identical large players for the last ten years. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Social Media Marketing Email Templates
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, company size, record size and even the type of material you intend to send.
Then, you need to verify your Website (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain so they could email you a verification link.
Once you’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the attributes, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations shortly, do not worry.)
But whether it is a new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added options, most of these will follow Exactly the exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Kinds of content to your email, such as videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Social Media Marketing Email Templates
Handling Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email advertising program today.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, above all, your conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically added or eliminated so.
Here is what establishing a rule looks like:
Notice how you can also blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get to in a moment — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or can simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the shape Things here since I have an entire section on that below, but this is the strategy I’d recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.
Overall, it is fair to say MailerLite has their contributor Management and personalization features on point. Social Media Marketing Email Templates
If you are not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic base to work from if, for example the majority people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite beginning super basic, the form designer allows you To customize everything in the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check how your form displays on cellular by shifting the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for this effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so You can see your readers interacted to another.
Reports for automations will also be Accessible under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to meet their demands.
What’s email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an act, like moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Finally, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, so it’s possible to find an concept of what it contains at a glance.
While this process may seem like A grind on paper, it is really much faster than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll probably find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one Kind of automation You won’t find in MailerLite, also that I think it’s important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with the webpages on your site.
This kind of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Social Media Marketing Email Templates
The Price of MailerLite is one of those tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it’s still an amazing option for those starting out.
And what about the top plans?
It ends up, at around half the Price of this competition generally, MailerLite is undoubtedly one of the least expensive options on the market. Additionally, if you are ready to pay yearly, you can also get a much better discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is one of the few marketing tools The (very crowded) industry in recent years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Social Media Marketing Email Templates