Description of Getresponse Smtp For Atomic Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Smtp For Atomic Email Marketing Software
Import and host a mailing list and catch data on it
generate newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if telephone support is a deal-breaker for you then you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I’ve never needed to use it quite often (a good thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a good thing). A number of the live chat service I’ve received has been excellent, and I have not needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to that you get on the day. Smtp For Atomic Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and set them in a section of subscribers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and period your future mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you can click one of your readers and see in which they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to find a good beginning point for a template and then edit it until you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Smtp For Atomic Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in the business; a week after they could get a discount deal for a number of your products or services; 3 weeks after they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
finished trades / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to make a user journey which can be customised to the nth degree.
For a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Smtp For Atomic Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful attribute – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Smtp For Atomic Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export data to CSV and straight back into your email marketing tool as a way to do mailouts (or the necessity to export data from the email marketing tool into your CRM to include prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website they completed a form ;
you can then send them a automated email tailored to this pipeline period a couple of days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication from the contact’s history. There is currently no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could do on the automation aspect is impressive. I’m optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in with a built in CRM tool (more about this in a minute ). Smtp For Atomic Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something that I have not encountered on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something relating to deliverability however: to ensure a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A double opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list containing only email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the webpages I want). Smtp For Atomic Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance just a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a helpful instrument – it is just that the execution of it might be rather better.
Additionally, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a bit, as it would help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Smtp For Atomic Email Marketing Software
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – this functionality is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you have a fairly large number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, then you’ll discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on the number of emails you send a month also. If you’re delighted to limit the number of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users with a few documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Smtp For Atomic Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all round’ proposition, and it’s what continues to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst offering as much, if not more functionality as them.
The discounts you get when paying for a couple of years of service are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of the.
You are able to try out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Smtp For Atomic Email Marketing Software