Description of Getresponse Simplycast
Getresponse is primarily an email Advertising program Which Allows you to: Simplycast
Import and host a mailing list and capture data onto it
create newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but once I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I have received was excellent, and I haven’t needed to wait too much time to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get on the day. Simplycast
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you sent and set them in a segment of subscribers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your mails, and period your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see where they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good beginning point to get a template and edit it before you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Simplycast
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message from the business; a week after they could get a discount offer for some of your products or services; three weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected tastes
completed trades / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual travel which may be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ program and upward. Simplycast
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Simplycast
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they finished a form on;
you could then send them a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too by comparison to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially once you consider that you can link it in with a built-in CRM tool (more on this in a moment). Simplycast
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s term for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something I haven’t struck on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A dual opt-in process is better for verifying the people subscribing to a list are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. are calculated based on a list comprising just email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the pages I want). Simplycast
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful instrument – it’s only that the implementation of it could be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers you can send to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this begins at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Simplycast
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this functionality is not available at all on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of emails per month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on how many emails you send per month also. If you’re happy to limit the amount of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – provide free account for users that have a small number of records (but these do not supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Simplycast
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that offers this’all round’ proposition, and it’s what continues to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture types also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering just as much, or even more performance as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Simplycast