Description of Getresponse Simple Free Email Marketing Software
Getresponse is primarily an email marketing program Which Allows you to: Simple Free Email Marketing Software
Import and host a mailing list and also capture data onto it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it quite often (a good thing) but when I have I’ve found it to be a small mixed bag (less of a good thing). A number of the live chat support I’ve received was excellent, and I haven’t had to wait too much time to talk to an agent; the email service .
Some of the feedback I have from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to who you get on the day. Simple Free Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you sent and set them in a segment of readers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you could click on one of your readers and see where they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good beginning point for a template and edit it before you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be created in this region. Simple Free Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can set them up so that immediately after someone signs up to a mailing list, they receive a welcome message from the company; a week after they could receive a discount deal for some of your goods or services; 3 months later they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
finished trades / targets
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes far beyond what has traditionally been available from autoresponders, and allows you to make a user travel that may be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and up. Simple Free Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this respect that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I guess is what Getresponse want one to do) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape mode. Simple Free Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website they completed a form ;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the action they took with regard to that email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of this communication in the contact’s history. There is now no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can perform on the automation side is remarkable. I’m hopeful that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you believe that you can connect it in with a built in CRM tool (more on this in a moment). Simple Free Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important point to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the company’s term for this, but assuming it is accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties using the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion speed and so the amount of readers on your record. A double opt-in process is best for verifying the folks subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse to a growth-hacking instrument named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the webpages I need ). Simple Free Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a bit tricky at times).
One area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful instrument – it’s just that the execution of it might be somewhat better.
Also, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be good if that could be raised a little, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Simple Free Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this performance is not available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a reasonably large number of email addresses onto your own database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, you might discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on the number of emails you send per month also. If you’re delighted to set a limit on the number of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users that have a small number of records (but these do not supply the entire range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Simple Free Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any rival product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture types too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst supplying just as much, or even more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and supplying deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully operational version of the.
You can test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Simple Free Email Marketing Software