Description of Getresponse Simple Email Marketing Software
Getresponse is primarily an email marketing app Which Allows you to: Simple Email Marketing Software
Import and host a mailing list and catch data on it
create newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite often (a fantastic thing) but when I’ve I’ve found it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received was excellent, and I have not needed to wait too long to talk to an agent; the email service .
Some of the feedback I have from our readers will indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a number of these types of companies, I anticipate it boils down to who you get on the day. Simple Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter that you sent and set them in a section of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your emails, and time your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to stop you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to find a good beginning point to get a template and edit it before you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be made in this area. Simple Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message in your business; a week after they can receive a discount deal for a number of your products or services; three weeks after they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed trades / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel that can be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ program and up. Simple Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the screen is employed in either portrait or landscape style. Simple Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline based on the page of your website they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could perform on the automation side is impressive. I am optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also compared to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, especially when you believe you could connect it in using a built in CRM tool (more on that in a minute ). Simple Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but supposing it’s accurate, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability problems using the less costly plans, competing products do not force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your list. A dual opt-in procedure is best for verifying that the people subscribing to a list are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I want). Simple Email Marketing Software
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality just a bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a helpful instrument – it is only that the execution of it might be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers it is possible to send to 1000. It would be good if that could be raised a little, as it would help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this begins at $1199, using accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Simple Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you might discover that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on how many emails you send per month also. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Simple Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made to the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering just as much, if not more functionality as them.
The discounts you receive when paying for one or two decades of service are very generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Simple Email Marketing Software