Main Features Simple Email Marketing
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third party apps Simple Email Marketing
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat service is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details can be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: you will find more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of coding your own too. Simple Email Marketing
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, although you can use this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I believe there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email customers – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you gathered the data you’re importing. If your listing is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the application of tags to determine what needs to be routed to whom and when (see previously ).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can trigger mailouts.
For instance, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Simple Email Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side it is very easy To set up follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to look at other products, particularly Getresponse, which supplies’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it is coming back during the next few months, but if you think you are likely to need this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, including
the growth of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an overview of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (which you can then use to drill down to specifics). Simple Email Marketing
A Great feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Provides an adequate range of integrations with different solutions. There are more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising option for a great deal of programs ), but you also should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you create the segments – you basically have to visit some’handle subscribers’ section, search for a number of readers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a car dealer with a mailing list comprising a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you would just be Able to select the relevant segments and send the message to all those 3 classes. With Aweber though – that isn’t possible. You’d need to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing solution.
The primary aspects of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of utilizing it: Simple Email Marketing
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it’s cheaper than several comparable options.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good import functionality, with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and programs.
It comes with a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users might like is that all features are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you’ve got a small email database, several of the competing products are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Simple Email Marketing