Main Features Silverpop
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide range of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party programs Silverpop
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Furthermore, there’s no magic to Proceed through to contact support – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own also. Silverpop
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this is a big time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there is definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and display more faithfully across email customers – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to find a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions regarding how you gathered the information you’re importing. If your listing is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can trigger mailouts.
For instance, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Silverpop
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the other hand it is very easy To install follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or unite automation rules with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to should appear at other products, particularly Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re likely to need this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, such as
that the growth of lists over the years
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to have the ability to get more of an overview of information in one spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information onto a single dashboard (which you can then use to drill down to particulars ). Silverpop
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Offers an adequate range of integrations with other solutions. There are over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email advertising choice for a lot of programs ), but you also should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce sections not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’handle subscribers’ section, search for a number of subscribers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list comprising a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an ideal world you would just be Able to choose the relevant segments and deliver the message to those three groups. With Aweber however – that is not possible. You’d have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the air; therefore ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with an actual human being on a real telephone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Silverpop
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than several comparable options.
It enables you to select whether to join people to your listing on a single or double opt-in basis.
It has good import performance, with the choice to import a wide assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both field contents and user activity (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock specific performance.
Nevertheless, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons do not actually apply to very small lists however – if you’ve got a little email database, a number of these competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined previously, but they limit the number of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course is to avail of its free trial. Silverpop