Primary Capabilities Sieve Autoresponder
Aweber provides you with the Following key features:
the capacity to import / host the email database
a wide assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party apps Sieve Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat service.
Additionally, there’s no hoops to Go through to get service – relevant phone number and email details can be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of communicating your own too. Sieve Autoresponder
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are made specifically for this function.
On the other hand, you will find quite Some of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I believe there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you gathered the information you’re importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Sieve Autoresponder
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very easy To install follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other products, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the upcoming few months, but if you believe you are going to need this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, such as
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 spot, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting data onto one dashboard (that you can then use to drill down to specifics). Sieve Autoresponder
A Great feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with different options. There are over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the sections – you basically have to go to a’manage subscribers’ section, search for some subscribers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer having a mailing list comprising a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an Perfect world you’d only be Able to choose the applicable segments and deliver the message to those three classes. With Aweber though – this isn’t possible. You’d have to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the broadcast; therefore finally it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind available, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to talk to a real human being on a real phone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made up your mind on whether this is actually the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Sieve Autoresponder
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than several comparable options.
It enables you to select whether to join people to your listing on a single or double click basis.
It has good import functionality, together with the choice to import a broad range of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It includes an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all of features are available on all programs – unlike any competing goods you don’t have to be on more expensive plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you’ve got a small email database, a number of the competing goods are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined previously, but they limit the number of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Sieve Autoresponder