Main Capabilities Sequential Autoresponder
Aweber provides you with all the Following key features:
the ability to import / host an email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party apps Sequential Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Additionally, there’s no magic to Proceed through to contact service – related phone number and email details can be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of coding your own also. Sequential Autoresponder
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from your website – this can be a large time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this function.
On the plus side, you will find quite A few of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you collected the information you are importing. If your list is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see previously ).
However, I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
By way of example, in Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Sequential Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side it is very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably need to look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either differing content or theme headers), send them to a sample of your information, and your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you think you are going to want this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
that the growth of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data on a single dashboard (which you can then use to drill down to specifics). Sequential Autoresponder
A nice feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Offers a decent selection of integrations with other solutions. There are more than 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to visit some’manage subscribers’ section, search for a number of readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you are a car dealer with a mailing list comprising a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an ideal world you would just be Able to choose the relevant segments and send the message to all those 3 groups. With Aweber however – this is not possible. You would have to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; so ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t have stuck, but if you do, you can speak with an actual person being on an actual phone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: Sequential Autoresponder
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it’s cheaper than several comparable solutions.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, together with the option to import a broad assortment of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you can use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all attributes are available on all plans – unlike any competing products you do not have to be on more expensive plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you have a small email database, a number of these competing goods are better value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course is to avail of its free trial. Sequential Autoresponder