If I asked you to name an email Marketing instrument, what would you say? Sendwithus
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the identical big players for the last decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Sendwithus
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, company size, record size and even the kind of material you plan to send.
Then, you need to verify your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to that domain so they can email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a good match for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to create campaigns and perform with the features, but you won’t be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
Once you click to create your effort, you’ll be asked to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among their pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include distinct Types of articles to your email, such as videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be taken to the recipients’ options where you can select your classes or sections.
The advanced tab also allows you To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Sendwithus
Handling Your Clients
Possessing granular control over your readers is arguably among The most important aspects of any email marketing program now.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”label” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can even combine Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively based on a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in separate columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the shape Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their contributor Management and personalization features on stage. Sendwithus
If you’re not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic base to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the kind style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your own branding.
Last, you can choose the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted with your mails in relation to one another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than sufficient to meet their needs.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can’t be said for every email advertising software.
After setting your trigger, you can Start adding steps to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an action, such as moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just not as efficient…. yet.
Another matter of efficiency here is when creating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, so you can find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with all the pages on your website.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Sendwithus
The cost of MailerLite is one of those tools largest Selling things, and let us face it, we all love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an amazing option for those starting out.
And what about the premium programs?
It turns out, at approximately half of the Price of the competition generally, MailerLite is undoubtedly among the cheapest options on the market. Plus, if you are ready to pay yearly, you can also get an even better discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those very few marketing tools The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Sendwithus