Main Capabilities Sendmail Autoresponder
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat service
integrations with third-party programs Sendmail Autoresponder
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no magic to Go through to contact support – related phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest sets of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of coding your own too. Sendmail Autoresponder
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the website – this can be a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite A few of them to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there’s definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to seem more consistently and exhibit more faithfully across email clients – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you collected the data you are importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
For example, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Sendmail Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of this functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either different content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back over the upcoming few months, but if you think you are likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / advice, including
the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to have the ability to get more of an summary of information in one spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting data on one dashboard (that you can then use to drill down to particulars ). Sendmail Autoresponder
A Great feature of Aweber is that the Flexibility it gives you around how you need to handle the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with other options. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing choice for a great deal of apps), but you should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly simple. You can create segments not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to visit a’handle subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you’re a car dealer with a mailing list containing a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an Perfect world you would just be Able to select the applicable segments and deliver the message to all those 3 groups. With Aweber though – this isn’t possible. You’d need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on a real phone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is the e-marketing alternative for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Sendmail Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it’s more affordable than many similar options.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It’s good import performance, with the option to import a wide range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you can use both field contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might like is that all features are available on all plans – unlike some competing products you do not need to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists however – if you have a small email database, several of the competing goods are better worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined above, but they limit the number of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Sendmail Autoresponder