Description of Getresponse Sendloop
Getresponse is primarily an email Advertising program Which Allows you to: Sendloop
Import and host a mailing list and capture data onto it
generate newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have not had to use it quite frequently (a good thing) but when I’ve I have found it to be a small mixed bag (less of a good thing). A number of those live chat support I’ve received was outstanding, and I haven’t needed to wait too long to talk to a broker; the email service .
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I anticipate it often boils down to that you get daily. Sendloop
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who didn’t engage with an e-newsletter you sent and put them in a segment of subscribers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and period your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your subscribers and see where they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty simple to locate a good starting point for a template and edit it until you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Sendloop
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in your company; a week after they could get a discount deal for some of your goods or services; three months after they could receive an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
finished transactions / goals
changes in consumer data
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey that may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the pricier plans – the’Guru’ program and up. Sendloop
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that can simply be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Sendloop
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and back into your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site they finished a form on;
you could then send them a automated email tailored to this pipeline period a few days afterwards;
and based on the actions they took with regard to that email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication in the contact’s history. There’s now no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can perform on the automation aspect is impressive. I am optimistic that this feature becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. For example, among the leading webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, particularly once you believe that you can connect it in with a built in CRM tool (more about this in a minute ). Sendloop
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their site:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s word for this, but supposing it is true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list containing only email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on particular devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I want). Sendloop
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a helpful instrument – it is just that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers it is possible to send to to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Sendloop
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you’re on a’Pro’ plan or higher
Webinars – that functionality isn’t available whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses onto your own database.
By way of instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of mails each month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database but on the number of emails you send a month too. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide completely free account for users that have a small number of records (but these don’t offer the full range of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Sendloop
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that delivers this’all round’ proposition, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture forms also, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying upfront for one or two years of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and supplying deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but bear in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on does not let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Sendloop