Description of Getresponse Sendlane Vs Getresponse
Getresponse is primarily an email Advertising app that allows you to: Sendlane Vs Getresponse
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if phone service is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it quite frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a fantastic thing). A number of those live chat support I’ve received was outstanding, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these types of companies, I anticipate it often boils down to who you get on the day. Sendlane Vs Getresponse
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you sent and put them in a section of readers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your emails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user information – you can click on one of your readers and see in which they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty simple to find a good starting point for a template and then edit it until you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. Sendlane Vs Getresponse
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signals up to a mailing list, they get a welcome message in your business; a week after they could receive a discount deal for a number of your goods or services; three months after they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
finished transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual travel that can be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and upward. Sendlane Vs Getresponse
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a useful feature – then it is definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the display is used in either portrait or landscape style. Sendlane Vs Getresponse
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the need to export data to CSV and straight back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool into your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your site that they completed a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and based on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it can perform on the automation aspect is impressive. I am optimistic that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of example, one of the primary webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in using a built in CRM tool (more about this in a moment). Sendlane Vs Getresponse
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but supposing it’s true, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something that I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A double opt-in process is best for verifying that the people subscribing to a list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (this enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I need ). Sendlane Vs Getresponse
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful tool – it is only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers you can send to 1000. It would be good if this could be increased a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Sendlane Vs Getresponse
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that performance is not accessible at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a reasonably large number of email addresses on your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails each month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your database however on how many emails you send per month too. If you’re delighted to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free account for users that have a small number of documents (but these do not offer the full assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Sendlane Vs Getresponse
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all around’ proposition, and it’s what continues to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its website and supplying deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Sendlane Vs Getresponse