Primary Capabilities Sendlane Autoresponder
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third party programs Sendlane Autoresponder
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no magic to Proceed through to contact service – related phone number and email details can be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. Sendlane Autoresponder
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this is a big time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this purpose.
On the plus side, there are quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I think there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions regarding how you collected the information you are importing. If your listing is on the bigger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of example, at Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Sendlane Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’okay’.
On the plus side It’s very easy To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to should look at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them to a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you think you are likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, such as
that the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to have the ability to acquire more of an summary of information in one place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting information onto one dashboard (that you can then use to drill down to particulars ). Sendlane Autoresponder
A Great feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Offers an adequate range of integrations with different options. You will find more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising choice for a lot of programs ), but you also should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to get to the screen where you create the segments – you basically have to go to a’manage subscribers’ section, search for some readers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you’re a car dealer having a mailing list containing a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those three groups. With Aweber however – that is not possible. You would have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; so finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be particularly important for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you can talk to an actual person being on a real phone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the important advantages and disadvantages of using it: Sendlane Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it is more affordable than many comparable solutions.
It enables you to choose whether to join people to your listing on a single or double click basis.
It has good export functionality, together with the option to import a wide assortment of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you may use both field contents and consumer action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users may enjoy is that all attributes are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock certain functionality.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a small email database, a number of these competing goods are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Sendlane Autoresponder