Primary Capabilities Sendblaster
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Sendblaster
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact service – relevant phone number and email details can be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of coding your own too. Sendblaster
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite A few of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the data you are importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this operation should go a bit further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can activate mailouts.
By way of instance, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Sendblaster
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the plus side it is very easy To install follow up mails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing option will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back over the next few months, but if you believe you are going to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, such as
the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to be able to acquire more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on a single dashboard (that you can then use to drill down to particulars ). Sendblaster
A nice feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers a decent selection of integrations with different solutions. You will find more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a lot of programs ), but you also should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you create the segments – you essentially have to visit some’manage subscribers’ section, search for a number of subscribers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you’re a car dealer having a mailing list comprising a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an ideal world you would only be Able to choose the relevant segments and deliver the message to all those three groups. With Aweber though – that is not possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you can talk to a real human being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Sendblaster
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than several similar solutions.
It lets you choose whether to subscribe people to your list on a single or double opt-in basis.
It has good export functionality, with the choice to import a wide range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and programs.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all of attributes are available on all programs – unlike some competing products you don’t need to be on more costly plans to unlock specific functionality.
That said, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you have a little email database, several of these competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters that you can send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Sendblaster