Main Capabilities Send Email Ads
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Send Email Ads
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no magic to Proceed through to contact service – related phone number and email details may be viewed quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Send Email Ads
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a large time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite A few of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I think there is definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer some questions about how you gathered the information you are importing. If your list is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see previously ).
However, I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of instance, in Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Send Email Ads
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably need to look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back during the upcoming few months, but if you think you’re going to need this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, such as
that the growth of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to have the ability to acquire more of an summary of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on one dashboard (which you can then use to drill down to particulars ). Send Email Ads
A nice feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Provides a decent selection of integrations with different options. You will find over 400 integrations available which enable you to connect Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Data in Aweber is Fairly straightforward. You may produce sections not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you essentially have to go to a’handle subscribers’ section, search for a number of readers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a car dealer having a mailing list comprising a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an ideal world you’d just be Able to choose the relevant segments and deliver the message to those 3 groups. With Aweber however – this is not possible. You’d have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you can speak with an actual human being on a real phone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the key pros and cons of utilizing it: Send Email Ads
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is more affordable than many comparable options.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It has good export performance, with the option to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It includes a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all of attributes are available on all programs – unlike any competing goods you don’t have to be on more expensive plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a little email database, a number of the competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Send Email Ads