Description of Getresponse Self Hosted Email Marketing Software Reviews
Getresponse is primarily an email Advertising app that allows you to: Self Hosted Email Marketing Software Reviews
Import and host a mailing list and also catch data on it
create newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I’ve never needed to use it quite frequently (a good thing) but when I’ve I’ve found it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received has been outstanding, and I haven’t had to wait too much time to chat with a broker; the email support less so.
Some of the comments I have from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to who you get on the day. Self Hosted Email Marketing Software Reviews
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter that you shipped and put them in a section of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your emails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good beginning point to get a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Self Hosted Email Marketing Software Reviews
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can set them up so that immediately after someone signs up to your mailing list, they receive a welcome message from the business; a week after they can get a discount offer for a number of your products or services; three months after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
completed trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a specific link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth degree.
To get a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Pro’ plan and upward. Self Hosted Email Marketing Software Reviews
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Self Hosted Email Marketing Software Reviews
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your site that they completed a form ;
you can then send them a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, when you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have sent to your leads are not displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation side is impressive. I am hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, particularly when you consider that you can connect it in with a built-in CRM tool (more about that in a minute ). Self Hosted Email Marketing Software Reviews
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important point to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, however, we are pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to take the organization’s word for this, but assuming it is accurate, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it very simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in process is best for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on specific devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the webpages I want). Self Hosted Email Marketing Software Reviews
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful tool – it is only that the execution of it could be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to to 1000. It would be good if this could be raised a little, as it would help potential users try the tool out in more’real world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you are considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Self Hosted Email Marketing Software Reviews
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – this functionality is not accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails each month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database however on the number of emails you send a month too. If you are delighted to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a few records (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Self Hosted Email Marketing Software Reviews
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that offers this’all around’ proposition, and it’s what continues to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you receive substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying for one or two decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You can try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Self Hosted Email Marketing Software Reviews