Description of Getresponse Self Hosted Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Self Hosted Email Marketing Software
Import and host a mailing list and catch data on it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but once I’ve I have found it to be a small mixed bag (less of a good thing). Some of the live chat support I’ve received was excellent, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it often boils down to who you get on the day. Self Hosted Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter you shipped and set them in a segment of subscribers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click one of your subscribers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and naturally there is nothing to stop you designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point to get a template and edit it until you are happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely some improvements which could be created in this area. Self Hosted Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message from the company; a week after they can receive a discount deal for some of your products or services; three months later they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
completed transactions / goals
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey that can be customised to the nth level.
For a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Self Hosted Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a useful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an additional $15 a month, however very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Self Hosted Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export data from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform rather basic tasks: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form on;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it could perform on the automation side is remarkable. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly once you believe you could connect it in using a built in CRM tool (more on that in a moment). Self Hosted Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our clients collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I want). Self Hosted Email Marketing Software
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a helpful tool – it’s just that the implementation of it could be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be good if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that starts at $1199, using exact pricing based on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Self Hosted Email Marketing Software
Distinctions of Each Plan
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – this performance is not accessible whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your own database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database however on how many emails you send per month too. If you are delighted to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it may sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users with a few documents (but these do not supply the full assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Self Hosted Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all round’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying as much, if not more performance as them.
The reductions you get when paying for one or two years of support are very generous – you’ll be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page founder – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality has to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Self Hosted Email Marketing Software