Primary Features Self Hosted Autoresponder Software
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third-party apps Self Hosted Autoresponder Software
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to get support – relevant phone number and email details may be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of communicating your own also. Self Hosted Autoresponder Software
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this is a large time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some large space for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you gathered the data you are importing. If your listing is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the application of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation should go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Self Hosted Autoresponder Software
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the other hand It’s very easy To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’ll probably need to appear at other products, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either differing content or theme headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to make and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back during the next few months, but if you think you are going to need this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to have the ability to get more of an overview of information in one spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data on a single dashboard (which you can then use to drill down to particulars ). Self Hosted Autoresponder Software
A nice feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Offers an adequate selection of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you make the segments – you basically have to go to a’handle subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a dealership having a mailing list containing a field called’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those three groups. With Aweber though – that is not possible. You would need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; so ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be especially critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with an actual person being on an actual telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of using it: Self Hosted Autoresponder Software
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the cheapest product of its kind out there, it is more affordable than several similar options.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import functionality, together with the option to import a broad range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both field contents and user activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might like is that all features are available on all programs – unlike any competing goods you do not have to be on more expensive plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a little email database, a number of the competing goods are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters which it is possible to send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Self Hosted Autoresponder Software