Primary Features Self Hosted Autoresponder
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third-party apps Self Hosted Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no magic to Go through to get service – relevant phone number and email details may be viewed very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of communicating your own too. Self Hosted Autoresponder
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works fine, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the data you’re importing. If your listing is on the larger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Self Hosted Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to appear at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back during the next few months, but if you believe you are likely to want this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
that the growth of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to have the ability to get more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of their reporting information onto one dashboard (which you can then use to drill down to specifics). Self Hosted Autoresponder
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate selection of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you make the sections – you essentially have to go to a’manage subscribers’ section, search for a number of subscribers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer having a mailing list containing a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in 1 go.
In an ideal world you would just be Able to select the relevant segments and deliver the message to those three classes. With Aweber though – that isn’t possible. You would need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; so finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with an actual human being on an actual telephone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on if this is actually the e-marketing alternative for you, here’s a simple breakdown of the important advantages and disadvantages of using it: Self Hosted Autoresponder
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than several similar options.
It lets you select whether to join people to your list on a single or double opt-in basis.
It’s good export functionality, together with the choice to import a wide range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both area contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users might enjoy is that all features are available on all programs – unlike some competing goods you do not need to be on more expensive plans to unlock specific performance.
That said, The performance available on Aweber – as we will see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very small lists however – if you’ve got a little email database, a number of these competing goods are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Self Hosted Autoresponder