Primary Capabilities Sample Autoresponder Welcome Message
Aweber provides you with all the Following key features:
the ability to import / server an email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party programs Sample Autoresponder Welcome Message
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Furthermore, there’s no hoops to Proceed through to contact support – relevant phone number and email details can be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own also. Sample Autoresponder Welcome Message
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, although technically you can use this attribute with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a big time-saver.
It’s worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the data you’re importing. If your listing is on the larger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Sample Autoresponder Welcome Message
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand it is very Straightforward To set up follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different variations of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back during the upcoming few months, but if you think you’re likely to need this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, including
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to have the ability to get more of an overview of information in 1 place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting information on one dashboard (which you can then use to drill down to particulars ). Sample Autoresponder Welcome Message
A nice feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with different options. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of apps), but you should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you create the sections – you essentially have to visit some’manage subscribers’ section, search for some subscribers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you’re a car dealer with a mailing list containing a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you would only be Able to select the relevant segments and send the message to all those 3 groups. With Aweber though – that is not possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The main Facets of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with an actual human being on a real phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of using it: Sample Autoresponder Welcome Message
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it is more affordable than several similar solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It’s good export functionality, together with the choice to import a broad range of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and programs.
It comes with a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might enjoy is that all of attributes are available on all plans – unlike some competing goods you don’t need to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you’ve got a small email database, several of these competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined above, but they limit the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you of course is to avail of its free trial. Sample Autoresponder Welcome Message