Introduction Salesforce Integration Email Marketing
If I asked you to name an email Marketing instrument, what would you say? Salesforce Integration Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same big players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Salesforce Integration Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, website, Business, address, business size, record size and also the type of content you plan to send.
Then, you need to verify your Website (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a fantastic fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few added choices, the Majority of these will follow The same step-by-step procedure of a standard effort.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include distinct Types of articles to your email, such as videos, product columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your groups or segments.
The advanced tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Salesforce Integration Email Marketing
Handling Your Subscribers
Having granular control over your readers is arguably one of The most important facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even combine Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we’ll get into in a minute — and they have no value aside from what you actually call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple subscribers collectively based on a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or may easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the form Stuff here because I have an entire section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on stage. Salesforce Integration Email Marketing
If you’re not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a fantastic base to work from if, like the majority of us, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated alternatives *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the kind style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, such as adding additional fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess how your form displays on mobile by shifting the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good foundation to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, like before, you can play the styling options to get it Matched up with your branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so You can see exactly how your subscribers interacted with your emails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their demands.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, like transferring a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed if they do not open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It is simply much less efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means you can get an concept about what it contains at a glance.
While this process may seem like A grind on paper, it is really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the webpages on your site.
This Sort of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Salesforce Integration Email Marketing
The Price of MailerLite is no doubt among those tools biggest Selling points, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it’s still an amazing option for those starting out.
And what about the premium plans?
It turns out, at approximately half the Price of the competition generally, MailerLite is by far one of the cheapest options on the market. Additionally, if you’re willing to pay yearly, you are also able to get a much greater discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of the very few email advertising tools The (very crowded) sector in recent years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Salesforce Integration Email Marketing