Description of Getresponse Salesforce Email Marketing Software
Getresponse is primarily an email marketing app that allows you to: Salesforce Email Marketing Software
Import and host a mailing list and capture data onto it
generate newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but once I have I’ve found it to be a small mixed bag (less of a fantastic thing). Some of the live chat service I have received has been outstanding, and I have not had to wait too much time to chat with an agent; the email service .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get daily. Salesforce Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you shipped and put them in a segment of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action on your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and of course there’s nothing to prevent you designing your HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty straightforward to find a good starting point for a template and then edit it before you’re happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be created in this area. Salesforce Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to your mailing list, they get a welcome message in the company; a week later they could get a discount deal for a number of your products or services; three months later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
completed transactions / goals
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make an individual journey that may be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and upward. Salesforce Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine shows a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Salesforce Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export data from your email marketing tool into your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could potentially do away with all that data exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form on;
you can then send a automated email tailored to that pipeline stage a couple of days afterwards;
and based on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could perform on the automation aspect is impressive. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive too compared to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly once you believe that you can link it in with a built in CRM tool (more about this in a minute ). Salesforce Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to take the company’s word for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion speed and so the number of subscribers on your record. A double opt-in process is best for verifying the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list containing only real email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking instrument named Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I need ). Salesforce Email Marketing Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality a bit tricky at times).
1 area I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a useful instrument – it is only that the execution of it could be rather better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Salesforce Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages which allow split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – that functionality is not available whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses onto your own database.
By way of instance, if you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails per month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your own database however on the number of emails you send per month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer completely free account for users that have a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Salesforce Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all round’ proposition, and it is what proceeds to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of years of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and supplying deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You can test all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Salesforce Email Marketing Software