Background Salesforce Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Salesforce Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the identical big players for the previous decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Salesforce Email Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, record size and also the kind of content you plan to send.
Then, you need to confirm your Site (or domain name).
This remains part of this approval process, and MailerLite will Simply inquire which email is related to this domain so they can email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a good fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the features, but you will not have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We will get to automations shortly, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Apart from a few added options, most of these will follow The exact same step-by-step process of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, including videos, merchandise columns, and societal connections.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you can choose your groups or sections.
The advanced tab also allows one To build segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Salesforce Email Marketing
Handling Your Clients
Having granular control over your readers is arguably one of The most important facets of any email marketing program today.
Because highly personalized efforts Are Essential if You’re looking to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified rules, and will be automatically inserted or eliminated so.
Here’s what establishing a rule looks like:
Notice the way you can also combine Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we’ll get into in a minute — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the form Things here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important that you know this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Direction and personalization features on stage. Salesforce Email Marketing
If you’re not impressed with what you have seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it will offer a great base to work from if, for example the majority people, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than some dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the form style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To visualize your copy in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, such as adding additional fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic foundation to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched with your branding.
Finally, you can choose the close Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into different areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so It’s possible to see precisely how your subscribers interacted with your emails compared to another.
Reports for automations are Available under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to fulfill their demands.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can’t be said for each and every email marketing program.
After setting your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, including a Delay, a conditional split, or an action, such as transferring a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It is simply not as effective…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea about what it contains at a glance.
While this process may seem like A grind on newspaper, it’s actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will likely find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You will not find in MailerLite, also I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with the pages on your website.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Salesforce Email Marketing
The cost of MailerLite is undoubtedly among those tools largest Selling things, and let us face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an amazing alternative for those starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of this competition on average, MailerLite is undoubtedly among the cheapest options available on the industry. Additionally, if you are ready to pay yearly, you are also able to get an even greater discount.
In fact, I have not been able to find anything that does the same job, cheaper.
MailerLite is among the very few email marketing tools The (very crowded) sector in recent years, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Salesforce Email Marketing