Description of Getresponse Sales Contact Management Software And Email Marketing
Getresponse is primarily an email marketing app Which Allows you to: Sales Contact Management Software And Email Marketing
Import and host a mailing list and capture data onto it
generate newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but when I’ve I have discovered it to be a small mixed bag (less of a good thing). A number of the live chat service I’ve received was outstanding, and I have not had to wait too much time to talk to an agent; the email service .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of companies, I expect it boils down to who you get on the day. Sales Contact Management Software And Email Marketing
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter that you sent and set them in a segment of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click one of your subscribers and see in which they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point for a template and edit it before you are delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be made in this region. Sales Contact Management Software And Email Marketing
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message from the business; a week later they could receive a discount deal for some of your goods or services; 3 months after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
finished trades / targets
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make an individual travel that can be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier plans – the’Pro’ program and up. Sales Contact Management Software And Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, but very frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Sales Contact Management Software And Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the need to export data to CSV and back to your email marketing instrument in order to perform mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication from the contact’s history. There’s now no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it can do on the automation side is impressive. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly when you believe that you can link it in using a built in CRM tool (more on this in a minute ). Sales Contact Management Software And Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always a very important point to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it in their own site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to take the organization’s term for this, but assuming it’s accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I haven’t struck on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in process is best for verifying the people subscribing to a record are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your website. In the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Sales Contact Management Software And Email Marketing
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will make for a useful tool – it’s just that the execution of it might be somewhat better.
Additionally, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be good if this could be increased a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Sales Contact Management Software And Email Marketing
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly large number of email addresses on your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails each month to, you might find that hosting it using Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database but on how many emails you send a month too. If you’re delighted to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free account for users that have a few records (but these don’t offer the full range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Sales Contact Management Software And Email Marketing
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that offers this’all around’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements could be made to the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you get when paying upfront for one or two decades of service are extremely generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully operational version of the.
You are able to try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality has to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Sales Contact Management Software And Email Marketing