Description of Getresponse Sage Act Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Sage Act Email Marketing Software
Import and host a mailing list and also capture data on it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have not had to use it quite frequently (a fantastic thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of those live chat service I’ve received has been outstanding, and I have not had to wait too much time to chat with a broker; the email support less so.
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of businesses, I expect it often boils down to who you get daily. Sage Act Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you sent and set them in a section of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and time your prospective mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you can click one of your subscribers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem a bit dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to find a good beginning point for a template and then edit it before you are happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. Sage Act Email Marketing Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message from the business; a week after they can get a discount deal for a number of your products or services; three months after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
finished trades / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and lets you make an individual travel which may be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ program and up. Sage Act Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 per month, but very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its competitors for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. Sage Act Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to perform quite basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your site they finished a form on;
you can then send them a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took in regards to that email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication in the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, if you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very aggressive too compared to established webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you believe that you can link it in using a built-in CRM tool (more about this in a minute ). Sage Act Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to choose the organization’s word for this, but supposing it’s true, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something that I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems using the less costly plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A dual opt-in process is best for verifying the people subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing just email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the webpages I want). Sage Act Email Marketing Software
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a helpful tool – it is just that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if that could be raised a bit, as it might help prospective users try the tool out in more’real world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, several additional kinds of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, with exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Sage Act Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this performance is not accessible at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a reasonably high number of email addresses on your database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, you might find that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database but on the number of emails you send a month too. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – provide completely free account for users that have a small number of records (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Sage Act Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak with an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all around’ proposition, and it is what continues to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering just as much, or even more performance as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Sage Act Email Marketing Software