Description of Getresponse Reviews Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Reviews Email Marketing Software
Import and host a mailing list and capture data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two stations – if telephone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it quite often (a good thing) but once I have I have found it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I have received was outstanding, and I haven’t had to wait too much time to chat with a broker; the email service .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a number of these kinds of companies, I expect it often boils down to that you get daily. Reviews Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you could click one of your subscribers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good starting point for a template and then edit it until you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not very extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Reviews Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can set them up so that immediately after somebody signals up to a mailing list, they receive a welcome message in the company; a week later they can get a discount offer for a number of your goods or services; 3 weeks later they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact tastes
finished trades / targets
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user travel which can be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ program and upward. Reviews Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the system indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 a month, but quite frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is what Getresponse want you to do) .
Getresponse was before its competitors for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the display is used in either portrait or landscape style. Reviews Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the need to export data from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your site that they completed a form on;
you could then send a automated email tailored to this pipeline period a few days later;
and based on the actions they took in regards to that email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There’s now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or customers.
And oddly, when you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the stuff it can perform on the automation side is remarkable. I am hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly once you believe you could link it in using a built-in CRM tool (more about this in a minute ). Reviews Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the company’s word for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something I have not encountered on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in process, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A dual opt-in process is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising just email addresses).
Now, the fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite good — but to be honest, I think there’s a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into some growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I need ). Reviews Email Marketing Software
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful tool – it’s only that the implementation of it might be rather better.
Also, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to 1000. It would be good if this could be raised a little, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Reviews Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of emails per month to, you might discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your database however on the number of emails you send a month too. If you’re happy to set a limit on the number of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – provide completely free account for users that have a few records (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Reviews Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made to the data capture forms too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying upfront for one or two decades of support are very generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a useful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You can test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a little perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not let you execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Reviews Email Marketing Software