Description of Getresponse Restaurant Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Restaurant Email Marketing Software
Import and host a mailing list and capture data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the key qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I have I have found it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was excellent, and I haven’t needed to wait too long to chat with a broker; the email support less so.
Some of the feedback I have from our readers will indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to who you get daily. Restaurant Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and put them in a section of readers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it in your emails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls supplied; and of course there’s nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point to get a template and then edit it until you’re happy with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be created in this area. Restaurant Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signs up to your mailing list, they get a welcome message from the business; a week later they can receive a discount offer for a number of your goods or services; three months after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact preferences
finished trades / targets
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to make a user journey that can be customised to the nth level.
To get a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Restaurant Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 a month, however quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Restaurant Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline based on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline period a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There’s now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the stuff it could do on the automation side is impressive. I’m hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive too compared to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you believe you could connect it in with a built-in CRM tool (more about this in a moment). Restaurant Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to take the company’s word for this, but assuming it’s accurate, it is a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something concerning deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in procedure is best for verifying the folks subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I want). Restaurant Email Marketing Software
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and can cause accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s just that the execution of it might be somewhat better.
Also, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the number of subscribers you can send to 1000. It would be good if that could be raised a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Restaurant Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your own database.
For example, if you have a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you might discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on how many emails you send a month too. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide free accounts for users with a few records (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned before, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Restaurant Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that offers this’all around’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying for a couple of years of service are very generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can test out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Restaurant Email Marketing Software