Primary Capabilities Restaurant Email Marketing
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party programs Restaurant Email Marketing
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Restaurant Email Marketing
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, although technically you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this is a large time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of these to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to appear more consistently and display more reliably across email clients – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer some questions regarding how you collected the data you’re importing. If your listing is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of example, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Restaurant Email Marketing
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand it is very easy To set up follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’ll probably should appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it is coming back over the next few months, but if you believe you are likely to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
the Increase of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to be able to get more of an overview of information in one place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of their reporting information on a single dashboard (which you can then use to drill down to specifics). Restaurant Email Marketing
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Offers a decent selection of integrations with other solutions. You will find more than 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you create the segments – you essentially have to visit some’manage subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a car dealer having a mailing list comprising a field called’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an ideal world you would just be Able to choose the applicable segments and send the message to those 3 classes. With Aweber though – this isn’t possible. You would have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you likely won’t have stuck, but if you do, you can speak with an actual person being on a real telephone line about your problem).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made up your mind on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of using it: Restaurant Email Marketing
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it’s more affordable than several similar solutions.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It has good export functionality, with the option to import a wide range of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and apps.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might enjoy is that all features are available on all plans – unlike some competing goods you do not need to be on more costly plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you have a small email database, several of the competing goods are better value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course would be to avail of its free trial. Restaurant Email Marketing