Description of Getresponse Responses Email Service
Getresponse is primarily an email marketing program Which Allows you to: Responses Email Service
Import and host a mailing list and catch data on it
generate newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you these two channels – if telephone support is a deal-breaker for you then you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have not had to use it very frequently (a fantastic thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of those live chat service I have received has been excellent, and I have not had to wait too long to chat with an agent; the email support .
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of companies, I expect it often boils down to who you get on the day. Responses Email Service
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you sent and put them in a segment of subscribers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good starting point to get a template and then edit it until you are delighted with the design.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this area. Responses Email Service
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message from the company; a week after they can get a discount deal for some of your goods or services; 3 months later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
finished transactions / goals
changes in user data
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This type of performance goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual journey that may be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the pricier programs – the’Pro’ plan and upward. Responses Email Service
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re unquestionably a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, however very frustratingly, although the add-on allows you to display an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while using its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Responses Email Service
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export information to CSV and back into your email marketing tool in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There’s now no way of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can do on the automation aspect is impressive. I’m hopeful that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too by comparison to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can link it in using a built in CRM tool (more on that in a moment). Responses Email Service
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the organization’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something I have not struck on rival goods’ metrics. A thumbs up for this.
I do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list. A double opt-in procedure is better for verifying the folks subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing just real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I want). Responses Email Service
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality just a little bit tricky at times).
One area I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a useful instrument – it’s just that the implementation of it could be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be useful if this could be increased a bit, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, with exact pricing depending on requirements (if you’re considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Responses Email Service
Distinctions of Every Plan
Each of the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – this functionality is not available at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses onto your own database.
For example, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on how many emails you send a month too. If you’re happy to limit the amount of mails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of documents (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Responses Email Service
Getresponse represents among the more cost-effective tactics to host and speak using an email database.
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that delivers this’all round’ proposition, and it is what continues to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, significantly so) whilst supplying as much, if not more functionality as them.
The reductions you get when paying for a couple of years of support are very generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but bear in mind that you have to be on a more expensive plan to get the fully functional version of the.
You are able to try all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your website.
CRM performance has to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Responses Email Service