Description of Getresponse Responses Email Marketing
Getresponse is primarily an email Advertising app that allows you to: Responses Email Marketing
Import and host a mailing list and catch data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer both of these stations – if phone support is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it quite frequently (a good thing) but once I’ve I have found it to be a small mixed bag (less of a good thing). A number of the live chat service I have received was outstanding, and I haven’t had to wait too long to talk to a broker; the email service .
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to that you get on the day. Responses Email Marketing
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you sent and set them in a section of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, so it is generally pretty simple to find a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this area. Responses Email Marketing
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can put them up so that instantly after someone signs up to your mailing list, they receive a welcome message from the business; a week later they could receive a discount deal for some of your products or services; 3 weeks after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected preferences
completed trades / goals
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you make a user journey which may be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Responses Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on permits you to display an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. Responses Email Marketing
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the need to export data from the email marketing tool in your CRM to add leads to it).
When I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your website they finished a form ;
you can then send a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of this communication in the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it could do on the automation aspect is remarkable. I’m optimistic that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially once you believe that you can link it in with a built-in CRM tool (more on that in a moment). Responses Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the company’s word for this, but assuming it is true, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I have not encountered any deliverability difficulties using the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of readers on your list. A double opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on particular devices or pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I want). Responses Email Marketing
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One place I feel that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and move them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or placement of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful instrument – it is only that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help potential users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of plan to choose from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, with exact pricing based on requirements (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Responses Email Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a fairly large number of email addresses onto your own database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of emails each month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on the number of emails you send a month too. If you’re happy to limit the number of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users with a few documents (but these do not offer the full range of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Responses Email Marketing
Getresponse represents among the more cost-effective ways to host and speak using an email .
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all round’ proposal, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst supplying as much, or even more performance as them.
The reductions you receive when paying for a couple of decades of service are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of the.
You can test out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Responses Email Marketing