Description of Getresponse Responder
Getresponse is primarily an email marketing app that allows you to: Responder
Import and host a mailing list and catch data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it quite frequently (a good thing) but when I’ve I’ve discovered it to be a small mixed bag (less of a good thing). Some of the live chat service I’ve received has been excellent, and I haven’t had to wait too long to chat with an agent; the email service .
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to that you get on the day. Responder
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and put them in a section of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your emails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click one of your readers and see where they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty simple to locate a good beginning point for a template and edit it before you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be made in this area. Responder
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from the company; a week after they could receive a discount deal for some of your products or services; 3 weeks later they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes connected preferences
completed trades / goals
changes in user information
Lately Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make an individual journey that can be customised to the nth level.
To get a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the pricier plans – the’Pro’ plan and up. Responder
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, rather than simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a useful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, however very frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Responder
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is that the need to export data to CSV and straight back into your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to add leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of the communication in the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can perform on the automation aspect is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of instance, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key competitors, especially once you consider you could connect it in using a built-in CRM tool (more about that in a minute ). Responder
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important thing to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to take the company’s word for this, but assuming it’s true, it is a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A double opt-in process is best for verifying that the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list containing just email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to change forms on or off on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse to a growth-hacking instrument called Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the pages I want). Responder
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a useful instrument – it’s only that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it limits the amount of subscribers you can send to to 1000. It would be useful if that could be increased a little, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Responder
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages that allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that performance is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses on your database.
By way of instance, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you’ll find that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your database however on the number of emails you send per month also. If you are happy to set a limit on the number of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a few documents (but these do not offer the full range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Responder
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that delivers this’all round’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture types also, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your buck with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of years of service are very generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully operational version of this.
You are able to try all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Responder